Best Practices Training Library and Resources
Introductory to Expert Level
Whether you are just starting out with online survey research, online focus groups, usability testing, or any other approach to online research... or already an expert... we have the critical learning tools and latest news and information you need right now, to get the improved, high-impact results you want! Anyone planning to conduct research online needs a membership to the Online Research University, where everything you need to know to be an expert online researcher is all in one place and easy to access.
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How to Choose Suppliers
If you commission online surveys, focus groups, usability tests, or any other kind of web-based research, choosing a supplier can be tough. A complete guide to choosing between suppliers and writing effective RFP's inside.
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News & Views
World news on breakthroughs in research, especially online research, media and markets, and more ... all in one place!
Plus commentary by internationally-recognized experts to help you sort through the noise.
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Library
Academics and industry trade press publish dozens of articles every month on topics that affect marketing, strategy, and research best practices.
Our library gives you convenient access to the most significant breakthroughs.
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| All-you-can-learn Training |
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 Membership includes enrollment in ALL our courses and unlimited usage of the training library, discussion groups, tools, and more!
Sample courses :
Online Surveys A to Z
Step-by-step primer on designing an online survey, different types of survey designs, sampling, project management, incentivization, analysis and reporting... and complete details on which software tools are best for which types of surveys.
The Online Focus Group
Focus Groups are an essential tool in exploratory and conceptual research... but with cooperation rates in traditional face-to-face research down, and costs way up, many researchers are turning to the internet to conduct online discussions. What do you need to know to make sure your discussion is a success? Find out the secrets of professional online focus group moderators and managers, and how to keep costs low and quality high.
Experimental Techniques
There is an amazing array of new technologies enabling new forms of online research. Find out how to conduct excellent ethnographic, qualitative or survey research in virtual reality environments such as Second Life, how to do "auditorium-style" video testing, best approaches to remote user testing and usability research online, and much more.
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| JOIN NOW! |
Become a member and have instant access to a wide variety of courses, software/tool reviews, news, expert editorial content, a library, and many other resources. An annual membership qualifies you for immediate access to a personal consultant, ready to answer your questions! All this for much less than you would spend to attend just ONE conference or workshop!
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| F.A.Q. |
Find answers to frequently asked
questions about membership/enrollment.
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| Software Reviews |
Research software is an investment... both in time and money. We'll show you how to choose between all the different offerings, including "Software as a Service" (SAas) options over the web.
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Discuss and learn
Our membership portal includes discussion forums and live chat features, to put you in touch with other ORU participants and our experts.
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Innovations
How does online qualitative research results compare with traditional approaches? How do I evaluate the quality of an online panel? How can I do a global advertising effectiveness test online? Quickly and cheaply? Which strategies produce the best results?
Insight from experts who've done it all... included!
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